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PPC a pdf

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A PPC report

As everyone who is marketing on the internet knows, your business cannot possibly be successful if the people who should be buying your products or services dont know that it exists. It is therefore imperative that you promote and advertise you business as much as possible, and whilst using free advertising is the strategy of choice for most marketers (especially newbies), it is not necessarily the best one in every situation.
One reason why this is the case is the fact that, in reality, free promotional methods are not free at all. No matter how you promote your business, there is a price to pay in terms of either the money you are spending or the time that you are expending to market without shelling out any cash.
Another important factor to consider is that so-called free promotional tactics usually take some time to be effective. If you want to start pulling money into your business as quickly as possible, using advertising or promotional media that do not cost money is not going to be the best way of going about it.

The most popular form of online advertising is known as Pay Per Click (PPC) advertising, and the purpose of this book is to examine and analyze exactly what PPC is, what it is all about and how to make it work most effectively for your business.

2
Table of Contents
Introduction .................................................................................................................. 3
The basics of PPC ........................................................................................................ 4
The PPC concept in a nutshell ............................................................................. 4
The advantages and disadvantages of PPC .................................................... 5
The basic PPC process ........................................................................................ 7
Budgeting your advertising campaign................................................................ 10
Getting started ........................................................................................................... 12
Keyword research is essential ....................................................................... 13
Buyer and browser keywords ........................................................................ 25
The importance of your landing pages .............................................................. 27
Why use landing pages with PPC advertising? ............................................ 27
After the landing page, what happens next? ............................................... 28
Testing your landing pages ................................................................................ 29
Google specific landing page requirements .................................................. 31
Planning and observation are essential ............................................................. 33
Have an initial plan ............................................................................................ 33
Which ads are working? ...................................................................................... 33
Practical bid management for position and profits ........................................ 37
Conclusion ................................................................................................................... 39

A free report.

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overview

A PPC report

As everyone who is marketing on the internet knows, your business cannot possibly be successful if the people who should be buying your products or services dont know that it exists. It is therefore imperative that you promote and advertise you business as much as possible, and whilst using free advertising is the strategy of choice for most marketers (especially newbies), it is not necessarily the best one in every situation.
One reason why this is the case is the fact that, in reality, free promotional methods are not free at all. No matter how you promote your business, there is a price to pay in terms of either the money you are spending or the time that you are expending to market without shelling out any cash.
Another important factor to consider is that so-called free promotional tactics usually take some time to be effective. If you want to start pulling money into your business as quickly as possible, using advertising or promotional media that do not cost money is not going to be the best way of going about it.

The most popular form of online advertising is known as Pay Per Click (PPC) advertising, and the purpose of this book is to examine and analyze exactly what PPC is, what it is all about and how to make it work most effectively for your business.


Description

2
Table of Contents
Introduction .................................................................................................................. 3
The basics of PPC ........................................................................................................ 4
The PPC concept in a nutshell ............................................................................. 4
The advantages and disadvantages of PPC .................................................... 5
The basic PPC process ........................................................................................ 7
Budgeting your advertising campaign................................................................ 10
Getting started ........................................................................................................... 12
Keyword research is essential ....................................................................... 13
Buyer and browser keywords ........................................................................ 25
The importance of your landing pages .............................................................. 27
Why use landing pages with PPC advertising? ............................................ 27
After the landing page, what happens next? ............................................... 28
Testing your landing pages ................................................................................ 29
Google specific landing page requirements .................................................. 31
Planning and observation are essential ............................................................. 33
Have an initial plan ............................................................................................ 33
Which ads are working? ...................................................................................... 33
Practical bid management for position and profits ........................................ 37
Conclusion ................................................................................................................... 39


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A free report.

Add to cart, complete the process and confirm your email address by clicking on the first link in you email. Also check your spam mail. Login and downloads the report.


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